2010-11-30
2010-11-24
Anatomy of movement
Interesting blogpost from my colleague David Arnano in Harvard Business Review:"Movements can be desirable weapons in the war to influence behavior, but you need to understand how they work. They are not the same as a major advertising blitz or everyday communication initiatives. The key difference is participation. An ad campaign is something you do to people. A movement is something people choose to do. Can you harness the power of a movement in your business? The following is a basic anatomy of what makes a movement successful."
2010-11-22
2010-11-18
We are not that bad after all
From a review in TIME magazine of the new book Deadly Spin, all about the negative side of the PR Industry. Well, we are not that bad after all..."Great p.r. flacks are as talented with misdirection as they are with the truth. There's no better recent example, says Potter, an insurance p.r. guru turned whistle-blower, than the health-insurance industry's stealth campaign to oppose Democratic health care reform. In Deadly Spin, a gripping indictment of his old bosses at insurance giant Cigna and of corporate p.r. pros everywhere, Potter exposes how corporations manipulate public opinion in the service of shareholders, forming front groups, touting misleading studies and enlisting sympathetic media types to further their causes."
2010-11-15
My process
This is one of the processes I use, it's actually developed by the Swiss Authorities with the purpose of driving innovation and development. I also think it's great for intrapreneurship and it can be used for project management and organizational processes as well.
2010-11-12
2010-11-11
Is Internet ready for broadband video?
2010-11-10
From mass to Mass
I still find it interesting that so few have so much to say. Why stakeholder mapping must be at the very core of what we do in the PR industry.
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