2010-10-15

3,339 texts per month

OMGWTF

Just need to quote an article from Mashable:
"According to a new study from Nielsen, our society has gone mad with texting, data usage and app downloads. Nielsen analyzed the mobile data habits of over 60,000 mobile subscribers and surveyed over 3,000 teens during April, May and June of this year. The numbers they came up with are astounding.

The number of texts being sent is on the rise, especially among teenagers age 13 to 17. According to Nielsen, the average teenager now sends 3,339 texts per month. There’s more, though: teen females send an incredible 4,050 text per month, while teen males send an average of 2,539 texts. "

Although these are US figures it significative for young people all over the world. The most interesting stats for us Comms professionals is that 49% of the respondents use mobile internet. That means a real change in habits, perhaps due to the decrease in costs of surfing on your mobile device.

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