The GAP recently launched a new logo and then deciding to pull the logo after "internet backlash" (see - http://www.mediabistro.com/unbeige/gap-decides-to-fight-logo-hatred-with-possible-spec-based-solution-internet-prepares-for-imminent-explosion_b9210).And here is a rather funny comment about it all:
Why launch a new logo when GAP is one of the most successful and recognized fashion/clothing brands in the world? With recognition comes fame and trust and more business. With a new logo (which is more software company than lifestyle) the market and consumers get confused and any sign of weakness from GAP will affect the sales figures. But then, a staggering 90% of the customers didn't even know or understood that GAP had changed the logo - the crisis seems to have stopped in the design community.
Well, another much discussed logo change is that of MySpace. Much more appreciated by the design community and hopefully also the users of the community. The idea is that everyone can adapt the logo to their own wishes.
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1 kommentar:
right, old one is cool. new one is drug company.
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