Shopping is social

Interesting little piece by a colleague of mine at Hill & Knowlton, investigating the future of shopping.

"Shopping has always been social. But now thanks to both the recession and digital technologies, commerce has gone social in every sense..."

The whole article is here: http://blogs.hillandknowlton.com/ampersand/shop-pr-advocacy/

I usually like to shop alone FYI.

Shopping is social