2010-11-30
2010-11-24
Anatomy of movement
Interesting blogpost from my colleague David Arnano in Harvard Business Review:"Movements can be desirable weapons in the war to influence behavior, but you need to understand how they work. They are not the same as a major advertising blitz or everyday communication initiatives. The key difference is participation. An ad campaign is something you do to people. A movement is something people choose to do. Can you harness the power of a movement in your business? The following is a basic anatomy of what makes a movement successful."
2010-11-22
2010-11-18
We are not that bad after all
From a review in TIME magazine of the new book Deadly Spin, all about the negative side of the PR Industry. Well, we are not that bad after all..."Great p.r. flacks are as talented with misdirection as they are with the truth. There's no better recent example, says Potter, an insurance p.r. guru turned whistle-blower, than the health-insurance industry's stealth campaign to oppose Democratic health care reform. In Deadly Spin, a gripping indictment of his old bosses at insurance giant Cigna and of corporate p.r. pros everywhere, Potter exposes how corporations manipulate public opinion in the service of shareholders, forming front groups, touting misleading studies and enlisting sympathetic media types to further their causes."
2010-11-15
My process
This is one of the processes I use, it's actually developed by the Swiss Authorities with the purpose of driving innovation and development. I also think it's great for intrapreneurship and it can be used for project management and organizational processes as well.
2010-11-12
2010-11-11
Is Internet ready for broadband video?
2010-11-10
From mass to Mass
I still find it interesting that so few have so much to say. Why stakeholder mapping must be at the very core of what we do in the PR industry.
2010-11-09
2010-11-08
Quote of the day
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
- David Ogilvy
2010-11-05
2010-11-04
Cause Marketing is Dead
Today, Edelman released findings from its 4th annual goodpurpose® study that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. This study, consisting of 7,000+ consumers in 13 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the Netherlands, UAE, UK and US), found that 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests. Visit www.goodpurposecommunity.com for additional results and information.
For insights into implications of the findings, watch the attached video of Carol Cone – managing director & EVP, Brand and Corporate Citizenship, Edelman – and Mitch Markson – chief creative officer, Edelman & president, Edelman goodpurpose®.
For insights into implications of the findings, watch the attached video of Carol Cone – managing director & EVP, Brand and Corporate Citizenship, Edelman – and Mitch Markson – chief creative officer, Edelman & president, Edelman goodpurpose®.
Oppression gives you freedom
Traditional branding is oppressing the target audiences. But in today's experience driven and self-oriented culture, oppression can also give you freedom. The more control you try to have over the brand, the more it slips away. If corporations accept this dichotomy, then branding can re-invent itself and become important once more. The brand of the future is a mirror of the consumer.
2010-11-03
Corner of Death
"What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the 'Corner of Death' by facial coding expert Dan Hill."Read all about it here.
2010-11-01
When Sweden Rules The World
New interesting book just out. All about why Sweden is the best at digital advertisement and communications.
"Ten Tips to Make Your World a Little More Swedish
1. Work hard every day that you work and be modest.
2. Prioritize your private life and refuse to compromise it away for work.
3. Tell uncomfortable truths and skip the jargon.
4. Always innovate. If it has been done before do it differently or don't do it at all.
5. Collaborate and give credit where credit is due.
6. If you've got that sweet corner office turn it into your team's project room and move your desk back out onto the floor.
7. Keep structures and titles as flat as possible. You may need your title on occasion but don't take it too seriously or use it as a wall.
8. Promote the doctrine that everyone contributes ideas.
9. Kill your darlings for the good of the project.
10. Cultivate a culture of responsibility with freedom and let people know they're allowed to fail. "
http://creativity-online.com/news/when-sweden-rules-the-world/146686
"Ten Tips to Make Your World a Little More Swedish
1. Work hard every day that you work and be modest.
2. Prioritize your private life and refuse to compromise it away for work.
3. Tell uncomfortable truths and skip the jargon.
4. Always innovate. If it has been done before do it differently or don't do it at all.
5. Collaborate and give credit where credit is due.
6. If you've got that sweet corner office turn it into your team's project room and move your desk back out onto the floor.
7. Keep structures and titles as flat as possible. You may need your title on occasion but don't take it too seriously or use it as a wall.
8. Promote the doctrine that everyone contributes ideas.
9. Kill your darlings for the good of the project.
10. Cultivate a culture of responsibility with freedom and let people know they're allowed to fail. "
http://creativity-online.com/news/when-sweden-rules-the-world/146686
Qi
"Human beings are born [because of] the accumulation of qi. When it accumulates there is life. When it dissipates there is death... There is one qi that connects and pervades everything in the world."
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