For insights into implications of the findings, watch the attached video of Carol Cone – managing director & EVP, Brand and Corporate Citizenship, Edelman – and Mitch Markson – chief creative officer, Edelman & president, Edelman goodpurpose®.
2010-11-04
Cause Marketing is Dead
Today, Edelman released findings from its 4th annual goodpurpose® study that explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of brands and corporations. This study, consisting of 7,000+ consumers in 13 countries (Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, the Netherlands, UAE, UK and US), found that 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests. Visit www.goodpurposecommunity.com for additional results and information.
For insights into implications of the findings, watch the attached video of Carol Cone – managing director & EVP, Brand and Corporate Citizenship, Edelman – and Mitch Markson – chief creative officer, Edelman & president, Edelman goodpurpose®.
For insights into implications of the findings, watch the attached video of Carol Cone – managing director & EVP, Brand and Corporate Citizenship, Edelman – and Mitch Markson – chief creative officer, Edelman & president, Edelman goodpurpose®.
Prenumerera på:
Kommentarer till inlägget (Atom)
Inlägg
Inga kommentarer:
Skicka en kommentar