From a review in TIME magazine of the new book Deadly Spin, all about the negative side of the PR Industry. Well, we are not that bad after all..."Great p.r. flacks are as talented with misdirection as they are with the truth. There's no better recent example, says Potter, an insurance p.r. guru turned whistle-blower, than the health-insurance industry's stealth campaign to oppose Democratic health care reform. In Deadly Spin, a gripping indictment of his old bosses at insurance giant Cigna and of corporate p.r. pros everywhere, Potter exposes how corporations manipulate public opinion in the service of shareholders, forming front groups, touting misleading studies and enlisting sympathetic media types to further their causes."
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