SUPERSPECTIVE: 10/01/2010

2010-10-29

Digital Ambassadors

Community Engagement: Managing Communities Across Digital Embassies

View more presentations from Edelman Digital.

Interesting presentation from Edelman Digital.

2010-10-27

I am far from being an endurande runner - yet. But this is what truly inspires me and this guy just did something amazing. I get inspired by art, design, fashion, music, food and wine. But I also get inspired by people really, really pushing the limits of our own limitations.

The Dragonfly Effect

Great stuff. Need to learn more about it. Also mentioned in today's edition of Swedish marketing bi-weekly Dagens Media.

2010-10-26

Dynamics of Reverberation

The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation

View more presentations from Edelman Digital.

Great stuff from StrategyOne and EdelmanDigital

2010-10-25

Edelman

It's now official. I will soon start as Director Digital & Creative Nordic at Edelman. I will be based in Stockholm, Sweden, but further develop the agency's Nordic offer in digital communications. I will also be part of the EMEA leadership team of Edelman Digital. More info later.

2010-10-21

I'm all yours

Today I am getting personal (it is my blog after all). I am doing the so called Proust Questionnaire, eternally made famous by the French writer but also frequent in every issue of Vanity Fair.

What is your idea of perfect happiness?

Having a long dinner with friends and family and lots of fabulous food and wine.

What is your greatest fear?

Losing my mind.

Which historical figure do you most identify with?

Yves Saint Laurent and Serge Gainsbourg.

What is the trait you most deplore in yourself?

Anxiety and lazyness.

What is the trait you most deplore in others?

Bad manners and rudeness.

What is your greatest extravagance?

Sometimes doing exactly as I please.

What is your favorite journey?

Along Lake Geneva with clear view of the Alps.

What do you consider the most overrated virtue?

Working too much.

What is your greatest regret?

Moments to do with my late parents.

What or who is the greatest love of your life?

My wife and future daughter.

When and where were you happiest?

Just after the shower, after having been out running in the woods.

What is your current state of mind?

Anticipation.

If you could change one thing about yourself, what would it be?

To have started physical training at an earlier age.

If you could change one thing about your family, what would it be?

That my parents would be alive.

What do you consider your greatest achievement?

Haven't achieved the greatest yet.

If you were to die and come back as a person or thing, what do you think it would be?

A Lynx.

What is your most treasured possession?

My mind and imagination.

What do you regard as the lowest depth of misery?

Confusion and despair.

Where would you like to live?

In the Alps but with 20 minutes to Paris.

What is your favorite occupation?

Fine art artist.

What is your most marked characteristic?

My positive spirit.

What is the quality you most like in a man?

Character.

What is the quality you most like in a woman?

Daring to be a woman all the way.

What do you most value in your friends?

Their loyalty.

Who are your favorite writers?

Have too many to share.

What is it that you most dislike?

Narrow-minded people.

How would you like to die?

After completing what I have to do.

What is your motto?

"Vivre pour vivre, pas pour survivre"

2010-10-20

All about the mobile youth

Annoying music, but great facts.

2010-10-19

Yup

“Social media helps small companies look bigger and helps big companies get smaller. Meaning, a small company can have a big presence online with customers through using social media. Conversely, a big company can get ‘smaller’ because social media connects companies to customers on a very personal level.” - John Moore

Ruby Tuesday

If Mondays are blue, Tuesday are ruby. Today's inspiration is coming from Leo Burnett and Milan. Living billboards! Hahaha, would def not work in Sweden where we have really tight employment rules coming to safety issues.

2010-10-18

Social ladder update

Forrester have launched an updated Social Technographics Ladder. FYI.

Monday blues

Hope you had a great weekend.

This week goes in the spirit of entrepreneurship and I would recommend you all to read this article about the Japanese culture and what it does to the economy.

2010-10-15

Eye Candy

Today I have a shopping crave. Wish I could spend it all here: http://shop.showstudio.com/.

Nick Knight's amazing SHOWstudio are constantly offering limited edition art and fashion pieces at a 'resonable' price.

But guess it till remain eye candy for the time being

3,339 texts per month

OMGWTF

Just need to quote an article from Mashable:

"According to a new study from Nielsen, our society has gone mad with texting, data usage and app downloads. Nielsen analyzed the mobile data habits of over 60,000 mobile subscribers and surveyed over 3,000 teens during April, May and June of this year. The numbers they came up with are astounding.

The number of texts being sent is on the rise, especially among teenagers age 13 to 17. According to Nielsen, the average teenager now sends 3,339 texts per month. There’s more, though: teen females send an incredible 4,050 text per month, while teen males send an average of 2,539 texts. "

Although these are US figures it significative for young people all over the world. The most interesting stats for us Comms professionals is that 49% of the respondents use mobile internet. That means a real change in habits, perhaps due to the decrease in costs of surfing on your mobile device.

2010-10-14

The Creative Internet

Size Matters!

Or does it? At least when we talk about ROI in Social Media. To quote Jay Baer in Social Media Today "The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. And as for small brands, there’s no debate at all."

I mostly agree, although small companies have so many free tools available on the market. But then, ROI is correctly about metrics, facts and figures related to sales. But what about companies who just want to build their brand online? How do you measure the value of relationships? Some people talk about ROE (Return Of Engagement) but I cannot really see how this can be truly measured unless you do over priced qualitative surveys.

No, the only TRUE way of brand building success in social platforms is to be engaged on a personal level, where you can feel the brand position. Where you (the CMO, etc) are truly part of the conversation making friends. This also means that you quickly will feel when something's wrong, intuitively.

All relationships goes through ups and downs and the aim must always be to maintain a healthy balance between giving and taking. And this is not supposed to be measured.

2010-10-13

Spaces of Creativity

Where is your creative space?

The Nobel Prize Commitee to be sued?

Apparently, Nassim Nicholas Taleb (more info here: http://www.fooledbyrandomness.com/), wants to sue the Nobel Prize Commitee because they gave the prize to Harry Markowitz, Merton Miller and William Sharpe in 1990.

The 'Sharpe-theory', Taleb argues, is one of the main reasons the world has seen such a financial meltdown. And since the Nobel Prize Commitee has awarded this theory they should be held responsible for the financial loss that a lot of people have experienced in the last couple of years.

I don't know whether Taleb will actually go ahead with this, or whether it's just another way of getting free publicity, but he has really interesting thoughts about economic trade and financial systems that are highly critical of how the market functions right know. More info about his Black Swan Theory you can find here: http://www.fooledbyrandomness.com/tenprinciples.pdf.

The story continues...

2010-10-12

Superspective now on FB

Konsumenttrender turns into SUPERSPECTIVE. The same group, but with an international ambition.

SUPERSPECTIVE is a group for those interested in trends and creativity within Marketing, PR, Communications, Management, Design, Social Media and much more.

We offer occassional newsletters, more frequent updates, invitations to seminars and think tank meetings. Also the sporadic social gathering. The group has its base in Stockholm, Sweden but is promoting international exchange.

Feel free to contribute with content that corresponds to the subjects discussed.

Best,

Roland-Philippe Kretzschmar

Head of Creative & Digital

Hill & Knowlton

The GAP recently launched a new logo and then deciding to pull the logo after "internet backlash" (see - http://www.mediabistro.com/unbeige/gap-decides-to-fight-logo-hatred-with-possible-spec-based-solution-internet-prepares-for-imminent-explosion_b9210).

And here is a rather funny comment about it all:

http://weblog.muledesign.com/2010/10/dear_gap_i_have_your_new_logo.php

Why launch a new logo when GAP is one of the most successful and recognized fashion/clothing brands in the world? With recognition comes fame and trust and more business. With a new logo (which is more software company than lifestyle) the market and consumers get confused and any sign of weakness from GAP will affect the sales figures. But then, a staggering 90% of the customers didn't even know or understood that GAP had changed the logo - the crisis seems to have stopped in the design community.

Well, another much discussed logo change is that of MySpace. Much more appreciated by the design community and hopefully also the users of the community. The idea is that everyone can adapt the logo to their own wishes.

2010-10-11

Art of Enlightment

Amazing video from the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) who has been a cradle of enlightenment thinking and a force for social progress for over 250 years.

This video is about how we perceive time differently. Check out the other videos as well.

Wish I could do my presentations this way.

Shopping is social

Interesting little piece by a colleague of mine at Hill & Knowlton, investigating the future of shopping.

"Shopping has always been social. But now thanks to both the recession and digital technologies, commerce has gone social in every sense..."

The whole article is here: http://blogs.hillandknowlton.com/ampersand/shop-pr-advocacy/

I usually like to shop alone FYI.

2010-10-10

Brand Strategy

A Slideshare classic:

60 Minute Brand Strategist - Limited Edition DOWNLOAD

View more presentations from Idris Mootee.

2010-10-08

Human robots

For those living in Sweden, amazing documentary about human like robots in Japan. Fascinating.

http://svtplay.se/v/1925794/dokumentarfilm/manskliga_robotar

Are you?

INFLUENCERS TRAILER from R+I creative on Vimeo.

2010-10-07

Roland-Philippe Kretzschmar

Welcome to my blog. A blog that has been revived for the fourth time since the start 2003.

I have worked the past eleven years with communication, based in Stockholm, Sweden. Currently I am Head of Creative and Digital at the Stockholm office of Hill & Knowlton, a world leading agency.

My ambition is to share short (truly short) thoughts about my work and my life.

If you are interested please stay tuned, otherwise, thank you for visiting.

Bless!

Find me here (please put a note of who you are if connecting): www.facebook.com/rpkretzschmar